Burberry, a name synonymous with British heritage and luxury, boasts a rich tapestry of lines and sub-brands. Among them, the Blue Label, though less prominently featured in recent years, holds a significant place in the brand's history, particularly during its 1999-2018 iteration. This period saw a subtle yet distinct evolution of the Burberry logo, accompanying the Blue Label's presence primarily in the Japanese market. This article explores the nuances of the Blue Label, its relationship to the main Burberry line, its logo evolution, and answers common questions surrounding its authenticity and availability.
The Logo: A Subtle Shift in Typography
From 1999 to 2018, the Burberry logo associated with the Blue Label, while maintaining its structural integrity – the iconic knight on horseback – underwent a subtle transformation. The most noticeable change was the typography. The text "BURBERRY" and "LONDON" (or the absence thereof, as we'll explore later) shifted from a bolder, potentially more traditional typeface to a thinner, all-caps font. This gave the logo a slightly more modern and minimalist feel, reflecting a broader trend in branding during that period.
The most intriguing aspect, and a key point of differentiation from the main Burberry logo during this time, was the omission of the word "of" from "of London." This seemingly minor adjustment significantly altered the logo's visual weight and impact, creating a cleaner, more concise look. The reasons behind this change are not explicitly documented, but it's plausible that the simplification was intended to modernize the brand's image for a younger, Japanese demographic, or perhaps to create a clearer distinction between the Blue Label and the main line. The absence of "of London" might also have been a strategic move to allow for greater flexibility in logo placement on garments and accessories.
Burberry Blue Label: Primarily a Japanese Phenomenon
While Burberry's main lines enjoyed global reach, the Blue Label enjoyed a particularly strong presence in Japan. It wasn't simply a rebranding of existing Burberry products; it represented a curated collection tailored specifically to the Japanese market, reflecting its unique aesthetic preferences and cultural sensibilities. This explains the dedicated Japanese-specific resources often searched for online, such as the now-defunct "Burberry blue label Japan official website," the demand for a "Burberry blue label size chart" tailored to Japanese sizing, and the interest in specific locations like "Burberry blue label Tokyo." The lack of a readily available "Burberry blue label official website" in English reflects its targeted market focus. The search term "blue label Burberry Japan" highlights the strong association between the line and the country.
Burberry vs. Burberry Blue Label: Key Differences
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